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Author : Michael Goodman, Peter B. Hirsch
Date : 2014-12-17
Page : 252
Rating : 5.0
Reviews : 1
Category : Book
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Corporate Communication Critical Business Asset for ~ This book builds upon the authors’ 2010 book Corporate Communication Strategic Adaptation for Global Practice which focused on the role of the communicator This volume examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change
Corporate Communication Critical Business Asset for ~ Contents Communication and Transformation in the Global Corporation – Corporate Communication as a Critical Business Asset in a Time of Global Change – The Lifecycle of Organizations and the Role of Corporate Communication – Major Events for Corporations – Strategic Models for Corporate Communication Practice – Ethical Issues for Multinational Corporations – Technology and the Social Network – Political Opportunities and Risks Within and Across Borders – Metrics Measures
Corporate Communication Critical Business Asset for ~ This book builds upon the authors 2010 book Corporate Communication Strategic Adaptation for Global Practice which focused on the role of the communicator This volume examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change
Corporate communication critical business asset for ~ Contents Communication and Transformation in the Global Corporation Corporate Communication as a Critical Business Asset in a Time of Global Change The Lifecycle of Organizations and the Role of Corporate Communication Major Events for Corporations Strategic Models for Corporate Communication Practice Ethical Issues for Multinational Corporations Technology and the Social Network Political Opportunities and Risks Within and Across Borders Metrics Measures That Determine
References Corporate Communication ~ Critical Business Asset for Strategic Global Change Michael Goodman and Peter B Hirsch The communication role in organizations has changed just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations
Corporate Communication Strategic Adaptation for Global ~ In examining these forces and how they are interwoven the authors offer insights and strategies for deploying effective communication as a strategic business asset in today’s global economy Designed for the advanced student of corporate communication the book contains updated guidelines for the management of investor relations community relations and other corporate relationships in the age of social media
Baruch Colleges Corporate Communication International ~ This new volume building upon the authors’ 2010 book Corporate Communication Strategic Adaptation for Global Practice examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change and looks at the major communication needs of organizations
Corporate Communication ~ This volume examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change It looks at the major communication needs in the lifecycle of organizations MA mergers and acquisitions structural change culture change innovation new leadership downsizing global expansion competition ethical decisionmaking political action and employee engagement
Chapter Two Corporate Communication as a Critical ~ ← 18 19 → CHAPTER TWO Corporate Communication as a Critical Business Asset in a Time of Global Change This chapter discusses the critical thinking that enables executives to identify rapid changes in technology and in global business practices that require creative and strategic integration of knowledge to “connect the dots” and then to develop effective action in response
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